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How to Market Digitally to Millennials

“Millennials make up a crucial part of the global economy, and they possess certain personality traits that make marketing to this coveted demographic a complicated road to travel on. Complex, however, doesn’t mean impossible. The concept of Millennial is more of a mindset than an age range. The process of reaching and connecting with Millennials will be much easier if you remember to strategize around the many media Millennials use and recognize the unique qualities that Millennials prioritize with regards to a brand or product when making a buying decision.

BUILD MILLENNIAL AUDIENCES BASED ON A MINDSET

Marketers need to think about the concept of Millennial as a mindset or a persona, rather than an age bracket. The term Millennial often focuses solely on an age range. Generally, that means defining them as an audience made up of consumers born between 1980 and 2000. However, to succeed in capturing members of this audience, the definition needs to expand beyond that scope.

The Millennial mindset is made up of a series of generalizations that have become norms. When you dive a little deeper into the analysis of this audience, you start to notice that beyond these generalizations, there are audience traits that make up several smaller audience segments. Each segment is unique and consists of members that come from all walks (and demographic cohorts) of life.

While an audience analysis using tools like Facebook Custom Audiences and Audience Insights will help you learn more about the interests and behaviors that define your smaller audience pockets, the following list outlines the characteristics that make up the Millennial mindset:

Millennials are tech savvy.

 

Younger Millennials are digital natives. They matured as consumers as connectivity became available for social media, the web, and mobile. Members of older generations that fit the Millennial persona have adopted new media and modern technology as an integral part of their research and buying processes. While they may still rely on some traditional media types, such as print or television, new media plays a central role in their decision-making.

 

Millennials live on mobile.

 

This statement holds true across virtually any age bracket. Mobile has become such a central part of everyday life that all consumers, from young Millennials to Baby Boomers with even a remote Millennial mindset, will use the platform to connect with brands and communicate with the world.

 

Millennials are savvy users of information.

 

Consumers share brand experiences, expert reviews, and insights. Brands push an endless amount of information to all viable media. Millennials, being the tech savvy bunch that they are, sift through this information and arrive at your organization’s doorstep either literally or online with plenty of information at hand and even a few conclusions drawn. Don’t underestimate them.

 

Millennials value utility.

 

For a long time, consumers were willing to pay a higher price for an expensive name brand they perceived to be of high quality. This is not the case with Millennials. They’re in search of utility that comes in several forms. A Millennial’s willingness to pay a higher price depends on a brand’s relationship with the consumer and its general audience. They weigh the company’s values and associated causes (such as a charity or social initiative) and, of course, the quality and durability of the product or service.

CREATE STRATEGIES THAT UNITE MULTIPLE MEDIA

When it comes to the buying journey, your prospects are no longer confined to one particular medium. Millennials aren’t looking through a newspaper, watching television, or listening to the radio. Millennials may encounter potentially dozens of touchpoints (points in the buying journey where the consumer can connect with a brand or engage with a brand’s message) before making the decision to buy.

You need to strategize about how best to keep your brand top of mind and engage your prospects at each of those touchpoints. To accomplish this level of ongoing, valuable engagement with your prospects, keep in mind the following key points:

Tailor your communications for each audience segment.

Every Millennial will possess a series of identities and personalities determined by the medium on which he’s communicating. You’ll want to familiarize yourself with the best practices to communicate in each medium. Then analyze the personalities of these prospects before developing an engagement strategy.

 

Maintain consistency in your messaging, tone, and branding.

To create an omnichannel marketing strategy that unites all your communications platforms together, you need consistency among your marketing assets. While the structure or medium of the message may change, your brand’s tone and stylized elements, such as your logo or color scheme, should remain constant. Consistency will help your prospects identify your message and easily follow it across all channels.

 

Guide your prospects through the journey.

In a campaign or program that leverages several media, you need to provide instructions or links or that guide your prospects through one step of the process to another. Eventually, you’ll want to steer them to an owned asset like a landing page or signup form. From there, you can push them toward the next critical step in the buying process. Using calls-to-action that explicitly tell a user what to do, such as “Click here to find out more,” are an excellent way to accomplish this objective.

 

Establish separate communications strategies for prospects, customers, and advocates.

The relationship you possess with your audience will vary based on the kinds of interactions your audience members have with your brand. For example, prospects will be looking for educational information, customers want to see an effort that enhances a relationship, and advocates (those that help promote your brand due to their affinity for it) will want to see that you value them. It is important to create communications strategies unique to each of these three categories and to provide each cluster with an omnichannel experience that is unique to their relationship stage with your brand.

BUILD RELATIONSHIPS TO CULTIVATE THE MILLENNIAL EXPERIENCE

For Millennials, experiences and relationships have a significant impact on a purchasing decision. Simply pushing a user toward an online store or through a conversion funnel does nothing to build a relationship. Relationships are cultivated as customers experience your brand over time. You don’t necessarily need to create a unique campaign every time you want to convert new prospects. It just means that you need to remember that Millennials look beyond price and brand recognition when making a purchasing decision.

When you provide prospects with an experience that extends beyond a conversion, you provide prospects with something that keeps your brand top of mind. What you provide can be something simple, like sharing a fun fact, a joke, or something of interest to users on a particular medium. This content strategy will lead them to want to follow and regularly engage with you.

Then, as the relationship grows and there is an experience to be had on the part of the consumer, you can begin driving users to business-generating assets, such as an email sign-up or an online store. Just remember that, for Millennials, it’s not all about the sale or the value of the deal; it’s about the connection as well.

Does your brand or business have a niche millennial market segment?

Are most of your business clients millennials?

Share with us your tips and strategies. 

 

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3 Steps to Use Instagram to Amplify Biz Reach

 

📲 3 Simple Steps to use Instagram to amplify Biz Reach

As I grow my Instagram account organically, I find that there are many fake profiles and people are wary of communicating with bots! Here’s a quick list of a few quick recommendations for Instagram amplification for business.

1. Get Active

Instagram delivers 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.Create a schedule that easily integrates into your current social media strategy.

Set a time each day to post your content and then additional times to come back and engage with your community.

2. Share Instagram good vibes

Here’s how you can do this:

Add social icons to your website and blog and create a call to action to follow and connect with you on Instagram.
Post your Instagram photo to Facebook. This creates a link back to your Instagram account, so anyone can click through.
Post your latest image to Google Plus and let your followers know where they can connect with you on Instagram.
Create images for Twitter and schedule multiple tweets sharing the news that you’re now on Instagram.

3. Introduce a refreshing perspective

Stay away from typical shots or standard stock photos. Instead, capture a unique aspect or feature.
Consumers want a sneak peek into your personal world.

Give them insight into the factors that set your business apart. Add some colour.

🎯 What’s worked for you on Instagram?

Comment here.

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The Digital Opportunities in Life

Life has just so many unexpected twists and turns doesn’t it? Moments we must choose and other moments that seemingly choose us by default. Linked to what we may perceive our destinies to be. After all, the power of choice gives us mortal power to control our paths, ever closer to our personal successes. Whether making tons of money is your thing or better still, feeling fulfilled by helping others is, they are interconnected as the generation of money fuels our digital world through online business.

Whether it’s out first Instagram post, our first Facebook Live video, with nervy, wide-eyed, overthinking perfectionism, or an online adventure in e-commerce selling a startup brand, we all share our moments within a digital realm on social media. We all share a digital slice of our souls daily and build online connections. Synapses of one positive experience linked to another. The golden, digital age has dawned and you can become a part of its history.

Now is one of those moments to be seized in our digital industry. It’s a time of readiness, scarcity, instability and much more judgement and fear. Many people, brands and businesses are climbing a stairwell to success with not much know-how and learning as they go along. It’s a magical time of opportunity that will leave those of us with the ability to grab on to that moment feeling grateful for the abundance that we see in the years to follow. It’s this moment that we must seize and take with both hands. Digital leaders are being born out of wanting to share portents of their vision, whether it be humble opinion or great vision. Not everybody is a Steve Jobs or Bill Gates,nor would they want to be…Even more-so, not everybody aspires to be a Kanye West or Kim Kardashian. Most want just to share their modest viewpoint and add their own voice to this stage-play we call the social media and digital marketing universe!

When the dust settles on the digital marketing sphere, how will you say you chose to live in this moment? Did you grab on to the opportunity swirling around you and forever change the trajectory of your personal brand or business? Or were you just a number, telling yourself that the time is not right and your gifts, skills, knowledge and dreams will ignite your life next year or the year after that, or when the universe proclaims the ‘right’ time?

Oftentimes, one door leads to another. Simply because it doesn’t feel like the right opportunity at that point, doesn’t make it a wrong decision for you right now. Every door that opens is a possibility towards your end goal. The question to ask, is whether this door will bring you one step closer to your desires.

Be prepared. Be open-minded, willing and ready to seize an opportunity the moment it comes along. Being prepared allows you to make a timely decision and believe in yourself and your message. Having the ability and clarity in purpose to make that decision divides the winners from the losers. Choose your door, walk through it and resolve to make the most of it.

Have the courage to make a change. If you hate your job, change it! You’re not a tree thats stuck in the earth, rooted to misery. Just because you walked through one door of opportunity doesn’t mean you can’t walk through another and another and another and leave your old self behind. After all, opportunity is walking from one door to the next and walking through with a certain leap of faith. Have the courage to change course if where you are in your life is not where you want to be.

You decide your fate. It’s often those moments when we step outside of our comfort zone that lead us to our greatest achievements. Those moments of greatness just might let you to make a change that leaps you over and through the realm of possibility.

Don’t be afraid to shut a door. Not every door that opens is the right one. If it doesn’t feel right and you have discussed the pros and cons with colleagues, mentors, friends and family then shut the door and don’t return to the past.

The right door needs a solid kick sometimes. Every once in a while you will come upon a door that just won’t open. Let me give you a real life example of what one door of opportunity brought to me. A few years back, I had divorced and needed a change in my personal and professional life. I had triggers of memory within social circles and places I lived. I decided to move 1500km from Johannesburg to Cape Town and start my digital marketing and online teaching business. This after being in Training for a few years and having spent the bulk of my working years making someone else, who sat in a lofty place, a lot of money. I learnt that people who succeed will not just walk through an open door, but will break down barriers that stand in their way of opportunity.

Never fear a stubborn door, kicking it in might be the answer to walking into a crowded room full of success. Ever since then. I decided to teach marketing online. I wrote my first book, titled: “The Manifesto of the Spiritual Salesman” and self-published it on Amazon. I now teach thousands of students online about digital and social marketing strategy and growing and monetizing their personal brands and businesses and have never felt so fulfilled. I am in the process of writing my next book and releasing a series of online classes geared towards digital branding and marketing. I’ve also gotten engaged to the love of my life and am expecting a son! Noah sounds like a great, strong name…

The world is full of people desperate to make a change, but so few do. Break out of the mould of the ‘regretters’ and follow through with the vision you have for your life.

Say “Carpe Diem!” out loud and grab your moment of opportunity by committing to making the most of each and every one that life has to offer you. Commit to being the best version you can be and share your message with the world, in whatever shape, size or form it may be-Most of all digitally and online!

If you wish to connect with me or take one of my online courses to boost your online strategy, visit my site here.

Best

Youshaa