Posted on

How to Market Digitally to Millennials

“Millennials make up a crucial part of the global economy, and they possess certain personality traits that make marketing to this coveted demographic a complicated road to travel on. Complex, however, doesn’t mean impossible. The concept of Millennial is more of a mindset than an age range. The process of reaching and connecting with Millennials will be much easier if you remember to strategize around the many media Millennials use and recognize the unique qualities that Millennials prioritize with regards to a brand or product when making a buying decision.

BUILD MILLENNIAL AUDIENCES BASED ON A MINDSET

Marketers need to think about the concept of Millennial as a mindset or a persona, rather than an age bracket. The term Millennial often focuses solely on an age range. Generally, that means defining them as an audience made up of consumers born between 1980 and 2000. However, to succeed in capturing members of this audience, the definition needs to expand beyond that scope.

The Millennial mindset is made up of a series of generalizations that have become norms. When you dive a little deeper into the analysis of this audience, you start to notice that beyond these generalizations, there are audience traits that make up several smaller audience segments. Each segment is unique and consists of members that come from all walks (and demographic cohorts) of life.

While an audience analysis using tools like Facebook Custom Audiences and Audience Insights will help you learn more about the interests and behaviors that define your smaller audience pockets, the following list outlines the characteristics that make up the Millennial mindset:

Millennials are tech savvy.

 

Younger Millennials are digital natives. They matured as consumers as connectivity became available for social media, the web, and mobile. Members of older generations that fit the Millennial persona have adopted new media and modern technology as an integral part of their research and buying processes. While they may still rely on some traditional media types, such as print or television, new media plays a central role in their decision-making.

 

Millennials live on mobile.

 

This statement holds true across virtually any age bracket. Mobile has become such a central part of everyday life that all consumers, from young Millennials to Baby Boomers with even a remote Millennial mindset, will use the platform to connect with brands and communicate with the world.

 

Millennials are savvy users of information.

 

Consumers share brand experiences, expert reviews, and insights. Brands push an endless amount of information to all viable media. Millennials, being the tech savvy bunch that they are, sift through this information and arrive at your organization’s doorstep either literally or online with plenty of information at hand and even a few conclusions drawn. Don’t underestimate them.

 

Millennials value utility.

 

For a long time, consumers were willing to pay a higher price for an expensive name brand they perceived to be of high quality. This is not the case with Millennials. They’re in search of utility that comes in several forms. A Millennial’s willingness to pay a higher price depends on a brand’s relationship with the consumer and its general audience. They weigh the company’s values and associated causes (such as a charity or social initiative) and, of course, the quality and durability of the product or service.

CREATE STRATEGIES THAT UNITE MULTIPLE MEDIA

When it comes to the buying journey, your prospects are no longer confined to one particular medium. Millennials aren’t looking through a newspaper, watching television, or listening to the radio. Millennials may encounter potentially dozens of touchpoints (points in the buying journey where the consumer can connect with a brand or engage with a brand’s message) before making the decision to buy.

You need to strategize about how best to keep your brand top of mind and engage your prospects at each of those touchpoints. To accomplish this level of ongoing, valuable engagement with your prospects, keep in mind the following key points:

Tailor your communications for each audience segment.

Every Millennial will possess a series of identities and personalities determined by the medium on which he’s communicating. You’ll want to familiarize yourself with the best practices to communicate in each medium. Then analyze the personalities of these prospects before developing an engagement strategy.

 

Maintain consistency in your messaging, tone, and branding.

To create an omnichannel marketing strategy that unites all your communications platforms together, you need consistency among your marketing assets. While the structure or medium of the message may change, your brand’s tone and stylized elements, such as your logo or color scheme, should remain constant. Consistency will help your prospects identify your message and easily follow it across all channels.

 

Guide your prospects through the journey.

In a campaign or program that leverages several media, you need to provide instructions or links or that guide your prospects through one step of the process to another. Eventually, you’ll want to steer them to an owned asset like a landing page or signup form. From there, you can push them toward the next critical step in the buying process. Using calls-to-action that explicitly tell a user what to do, such as “Click here to find out more,” are an excellent way to accomplish this objective.

 

Establish separate communications strategies for prospects, customers, and advocates.

The relationship you possess with your audience will vary based on the kinds of interactions your audience members have with your brand. For example, prospects will be looking for educational information, customers want to see an effort that enhances a relationship, and advocates (those that help promote your brand due to their affinity for it) will want to see that you value them. It is important to create communications strategies unique to each of these three categories and to provide each cluster with an omnichannel experience that is unique to their relationship stage with your brand.

BUILD RELATIONSHIPS TO CULTIVATE THE MILLENNIAL EXPERIENCE

For Millennials, experiences and relationships have a significant impact on a purchasing decision. Simply pushing a user toward an online store or through a conversion funnel does nothing to build a relationship. Relationships are cultivated as customers experience your brand over time. You don’t necessarily need to create a unique campaign every time you want to convert new prospects. It just means that you need to remember that Millennials look beyond price and brand recognition when making a purchasing decision.

When you provide prospects with an experience that extends beyond a conversion, you provide prospects with something that keeps your brand top of mind. What you provide can be something simple, like sharing a fun fact, a joke, or something of interest to users on a particular medium. This content strategy will lead them to want to follow and regularly engage with you.

Then, as the relationship grows and there is an experience to be had on the part of the consumer, you can begin driving users to business-generating assets, such as an email sign-up or an online store. Just remember that, for Millennials, it’s not all about the sale or the value of the deal; it’s about the connection as well.

Does your brand or business have a niche millennial market segment?

Are most of your business clients millennials?

Share with us your tips and strategies. 

 

Posted on

5 simple tips to Boost SEO for your website:

Websites and SEO can be a nightmare for most newbies. Maybe you know that your SEO needs a serious update or maybe you’ve never done much with it at all

According to hubspot.com, in the U.S. alone, an average of 12 billion web searches are conducted each month. SEO helps you drive quality traffic, get visibility and boost your small business’ or brands website.

Here are 5 easy steps that could help your business improve its SEO…

Content is all-powerful

Search engines LOVE content, and if done consistently, publishing keyword rich content can capture a hell of a lot of traffic online! Blogs are popular due to the nature of them being regularly refreshed. It is important to remember that content is quality and not quantity. Although it is important to make sure you have consistent content, it is also vital that you do not bombard customers…remember, traffic is no good if visitors don’t like what they see.

Research your keywords

What are keywords we hear you ask? Well without proper keyword research, any SEO campaign is set for failure. Keywords need to be as specific to your company as possible. Take a moment to think about how you search for things online, what would you search in Google to find a company like yours? What services or products do you offer.

Optimize your social profiles

It is essential that Google+ is not the only social media platform you should be taking advantage of. Yikes! (Hope not!) Every social media platform you have for your business should be as consistent as your website and include all the information you have on your website (within reason of course). For e.g: your business name, location, opening times and URL. Optimized for interaction.

If Facebook is one of your chosen social media channels it is crucial that your business is visible as a Facebook Place. Make the most of all those likes, comments and check-ins by claiming your businesses location. Personally, I’m a visual person and love Instagram, where I have 10k followers and am now exploring Pinterest for my SEO as the other go-to platform for my brand.

Add your business on Google Local

Why wouldn’t you add your business to Google Local? When you search for your business on Google, is the right address and website listed? The best bit? It’s completely free…

Use your web analytics

Track your progress with a web analytics programme such as Google Analytics. Google is a popular option as it is easy to navigate, and again it’s free! There are many pros to utilising web analytics and they can tell you a great deal about how much traffic your content is generating.

Now go out there and use these SEO-BOOSTING tips for instant results.

Posted on

6 keys to use Social Media to step-up your brands visibility online

Social media is a veritable superpower!

Brands are still trying to figure out how to use social media and what it can do for their brand.

Here are 6 keys to use Social Media to step-up your brands visibility online

1. Find social media from your fans out in the wild and share in on your brand channel. Don’t just push your corporate posts.
2. Ask questions to find out what people want to hear and see from you.
3. Use fun hashtags to ask people to participate in your activities or join in existing hashtags if it fits your brand. I frequently use #capetown or #stellenbosch as I’m always in and around the area doing fun activities on the weekends.
4. Embed social media posts from customers on your company’s blog.
5. Be a good listener and respond to positive as well as negative comments.
6. Cross-pollinate your social media platforms. Tweet your Instagram photos, share Instagram snaps on Facebook and help people find you on other platforms. This will help build your followers across different social channels.
Had a great post earlier in the week? Don’t be afraid to repost it with a cute title like “Throwback to last Tuesday” or “replay from our greatest hits.”

Posted on

3 Steps to Use Instagram to Amplify Biz Reach

 

📲 3 Simple Steps to use Instagram to amplify Biz Reach

As I grow my Instagram account organically, I find that there are many fake profiles and people are wary of communicating with bots! Here’s a quick list of a few quick recommendations for Instagram amplification for business.

1. Get Active

Instagram delivers 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.Create a schedule that easily integrates into your current social media strategy.

Set a time each day to post your content and then additional times to come back and engage with your community.

2. Share Instagram good vibes

Here’s how you can do this:

Add social icons to your website and blog and create a call to action to follow and connect with you on Instagram.
Post your Instagram photo to Facebook. This creates a link back to your Instagram account, so anyone can click through.
Post your latest image to Google Plus and let your followers know where they can connect with you on Instagram.
Create images for Twitter and schedule multiple tweets sharing the news that you’re now on Instagram.

3. Introduce a refreshing perspective

Stay away from typical shots or standard stock photos. Instead, capture a unique aspect or feature.
Consumers want a sneak peek into your personal world.

Give them insight into the factors that set your business apart. Add some colour.

🎯 What’s worked for you on Instagram?

Comment here.

Posted on

4 Simple Steps to Optimize your Google+ Profile

An optimized profile is always your foundation to your success on that specific social platform.
Let’s dive right in and quickly cover 4 Simple Steps to Optimize your Google+ Profile:
1. Write your summary using information about you and your business that will connect with those looking for your product or service. Make sure this includes your passion and hobbies that fall outside of your “job.” Conversations happen when you share interesting facts about yourself.
2. A professional profile image – Your profile image should be considered a key element to your personal brand. For this reason, it is extremely important that you create consistency from one network to the next by using the same high-quality professional headshot.
3. Use relevant keywords – Do you know what search terms people are using when looking for your business? Google is eager to tell your story, but without your keywords you could create a situation where consumers have to hunt to find you.
4. Get more local – As you craft your summary, remember to add your industry specific keywords as well as your location based keywords including city and country.
Hope you enjoy applying these quick strategies. They may seem simple and generic, yet are powerful when implemented.
What other suggestions do you have? What are you doing differently that we can all benefit from on Google+?
Let’s hear your thoughts…
Posted on

Boosting Facebook Fan Engagement with 4 Simple Strategies

If you are running or planning on starting an online brand, you’ve considered the digital possibilities to drive growth via digital marketing, social media reach, building momentum and increasing Facebook fan page engagement. Well here are 4 simple strategies to help you do just that!

These tips will help you pop up and linger longer in front of your fans smartphones and take them from loyal fan to paying clients.

Strategy #1 – Images – Use them.

Images are a powerful way to quickly earn reaction from your fans. They have the ability to excite, inspire, and delight. Images can generate and illicit a powerful emotional response with a call to action.

Images are more influential then ever and second only to gifs and video. Posts with graphics garner a much greater response than those without. In fact, photos are the best at generating comments, so whether its you humanizing your brand over a breakfast meeting post to give fans a window into your world, use images.

This does not mean you need to include a graphic with every one of your posts, but it does offer important insight into capturing the attention of your fans.

Your images can stand alone with nothing more then one or two words needed sometimes. It’s always a great idea to share components of your creative process or business adventures as insights into your world without always trying to sell something within every post. Hugh Jackman, famous from his portrayal of Wolverine and recently reprising his role in ‘Logan’, employs this tactic with exceptional results on a consistent basis: In this image, he shares a snippet of his work and promotion shots for his latest Hollywood blockbuster. Thank you Hugh!

 

 

 

 

 

 

 

 

 

 

Another strategy is one that I use quite often when posting a blog or web article. Include your eye-popping image along with the link or URL at the end of your Facebook post. Your image will immediately draw them in and hopefully entice them to click through to your article.

If you feel that you’d enjoy a micro online class then you can check out:  Facebook for Business – 5 Tricks to Multiply Your Reach on Facebook

Employ a clear ‘Call to Action.’

A sturdy call to action includes a simple request leaving no doubt in your fans mind what you would like them to do.  Never leave fan reaction to chance. Give them a compelling reason to take action via consistent, relevant and beneficial content.

A few, easy ways you can illicit a specific reaction is through open-ended questions. For example:

  1. Fill in the blank:
  2. Have you ever _____?
  3. We __________. What do you think?
  4. What is your favorite __________?
  5. What if you could _________?
  6. Complete this sentence:  ________
  7. We looooove _________. What’s your favorite?

Another simple way to direct your fans is by spelling out the specific action you would like them to take. Do not assume that your fans know what you would like them to do. Tell them!

  1. LIKE this post if…
  2. Click LIKE if you agree, if you love, if you could…
  3. SHARE if you love this as much as we do or if you’ve found this valuable
  4. Tag yourself in this photo if you agree…

Employing a Status Update

There is absolutely no denying that a traditional and simple status update still packs a punch whether you are a big brand or startup shop. The status update is an easy way to relate to your fans in a fun and entertaining way without the complication of images, links or video.

One big Hollywood brand that uses this strategy to good effect is Dwayne ‘The Rock’ Johnson. Im not a huge fan of his really, but he has built a phenomenal brand  and his fans have come to know and appreciate the witty and entertaining way he endears himself to fans of all ages and walks of life on a daily basis.

Harness the Power of Video

While images are powerful, video can be just as effective. However, people are moving quickly when they are on Facebook so keep your videos short, informative and entertaining.

You want your fans to walk away feeling uplifted, encouraged or as if they have gained wisdom and knowledge from your video. Visual messages are processed 60 000 times faster than text and has been found to increase and impact learning by up to 400%! Those figures say it all, video is the now and video is the future. Video literally is killing the radio star!

Want more on Facebook Engagement? Check out this class on: Facebook for Business – 5 Tricks to Multiply Your Reach on Facebook 

Ready yourself to set yourself apart by offering a giant amount of value and watch your brand grow organically! Love to hear from you and share if you love this post as much as I do and found this valuable! Psyche!

Best

Youshaa

Posted on

The Digital Opportunities in Life

Life has just so many unexpected twists and turns doesn’t it? Moments we must choose and other moments that seemingly choose us by default. Linked to what we may perceive our destinies to be. After all, the power of choice gives us mortal power to control our paths, ever closer to our personal successes. Whether making tons of money is your thing or better still, feeling fulfilled by helping others is, they are interconnected as the generation of money fuels our digital world through online business.

Whether it’s out first Instagram post, our first Facebook Live video, with nervy, wide-eyed, overthinking perfectionism, or an online adventure in e-commerce selling a startup brand, we all share our moments within a digital realm on social media. We all share a digital slice of our souls daily and build online connections. Synapses of one positive experience linked to another. The golden, digital age has dawned and you can become a part of its history.

Now is one of those moments to be seized in our digital industry. It’s a time of readiness, scarcity, instability and much more judgement and fear. Many people, brands and businesses are climbing a stairwell to success with not much know-how and learning as they go along. It’s a magical time of opportunity that will leave those of us with the ability to grab on to that moment feeling grateful for the abundance that we see in the years to follow. It’s this moment that we must seize and take with both hands. Digital leaders are being born out of wanting to share portents of their vision, whether it be humble opinion or great vision. Not everybody is a Steve Jobs or Bill Gates,nor would they want to be…Even more-so, not everybody aspires to be a Kanye West or Kim Kardashian. Most want just to share their modest viewpoint and add their own voice to this stage-play we call the social media and digital marketing universe!

When the dust settles on the digital marketing sphere, how will you say you chose to live in this moment? Did you grab on to the opportunity swirling around you and forever change the trajectory of your personal brand or business? Or were you just a number, telling yourself that the time is not right and your gifts, skills, knowledge and dreams will ignite your life next year or the year after that, or when the universe proclaims the ‘right’ time?

Oftentimes, one door leads to another. Simply because it doesn’t feel like the right opportunity at that point, doesn’t make it a wrong decision for you right now. Every door that opens is a possibility towards your end goal. The question to ask, is whether this door will bring you one step closer to your desires.

Be prepared. Be open-minded, willing and ready to seize an opportunity the moment it comes along. Being prepared allows you to make a timely decision and believe in yourself and your message. Having the ability and clarity in purpose to make that decision divides the winners from the losers. Choose your door, walk through it and resolve to make the most of it.

Have the courage to make a change. If you hate your job, change it! You’re not a tree thats stuck in the earth, rooted to misery. Just because you walked through one door of opportunity doesn’t mean you can’t walk through another and another and another and leave your old self behind. After all, opportunity is walking from one door to the next and walking through with a certain leap of faith. Have the courage to change course if where you are in your life is not where you want to be.

You decide your fate. It’s often those moments when we step outside of our comfort zone that lead us to our greatest achievements. Those moments of greatness just might let you to make a change that leaps you over and through the realm of possibility.

Don’t be afraid to shut a door. Not every door that opens is the right one. If it doesn’t feel right and you have discussed the pros and cons with colleagues, mentors, friends and family then shut the door and don’t return to the past.

The right door needs a solid kick sometimes. Every once in a while you will come upon a door that just won’t open. Let me give you a real life example of what one door of opportunity brought to me. A few years back, I had divorced and needed a change in my personal and professional life. I had triggers of memory within social circles and places I lived. I decided to move 1500km from Johannesburg to Cape Town and start my digital marketing and online teaching business. This after being in Training for a few years and having spent the bulk of my working years making someone else, who sat in a lofty place, a lot of money. I learnt that people who succeed will not just walk through an open door, but will break down barriers that stand in their way of opportunity.

Never fear a stubborn door, kicking it in might be the answer to walking into a crowded room full of success. Ever since then. I decided to teach marketing online. I wrote my first book, titled: “The Manifesto of the Spiritual Salesman” and self-published it on Amazon. I now teach thousands of students online about digital and social marketing strategy and growing and monetizing their personal brands and businesses and have never felt so fulfilled. I am in the process of writing my next book and releasing a series of online classes geared towards digital branding and marketing. I’ve also gotten engaged to the love of my life and am expecting a son! Noah sounds like a great, strong name…

The world is full of people desperate to make a change, but so few do. Break out of the mould of the ‘regretters’ and follow through with the vision you have for your life.

Say “Carpe Diem!” out loud and grab your moment of opportunity by committing to making the most of each and every one that life has to offer you. Commit to being the best version you can be and share your message with the world, in whatever shape, size or form it may be-Most of all digitally and online!

If you wish to connect with me or take one of my online courses to boost your online strategy, visit my site here.

Best

Youshaa

Posted on

21 [Copy/Paste] Blog Post & Online Course Titles to Drive Maximum Engagement

Ever written the perfect article or next online course description only to find you are stumped when it comes to creating your catchy keyword and SEO-friendly blog or online course title?

You’re definitely not alone out there!

We all have those days when writing a pithy, emotionally responsive blog title feels just outside our reach.

In my online Skillshare course, “How to Humanize all your content for your online business” I teach about 6 tactics in generating eye popping, virality-generating, finger clicking content for our readers and viewers while maintaining a definitive emotional and human aspect which appeals to our souls.

Finding the balance between what people want and what we want to share with them from our uniquely personal perspective is enough to give any content-marketer nightmares.

But what if there were a way to write an epic blog title without overly agonizing over it?

Here’s how to do it!

1st…Create a Swipe File.

On certain dark days when you need a little inspiration for your blog or online class, keeping a swipe file will go a long way towards creating that winning blog post title.

If you’re not familiar with a swipe file, here’s how it works:

As you visit and read through other blogs look for popular posts that generated buzz.  Write down the title in your swipe file to play around with at a later date.

The key is to create a list of blog or online course titles that you can refer back to on those days you suffer from “blog or online course title” writers block.

Then…The titles should have these KEY focus points!

  1. They maintain the KISS (Keep it simple & stupid) method of writing titles.  They get the point across in simple english.
  2. They infuse emotion and cause the reader to relate to the post immediately.
  3. They add the all-important keyword “FREE.”
  4. They are controversial and not afraid to stir the pot and may ask a controversial question.
  5. They ask an open ended question like “Do you want world peace???”
  6. They communicate a cool benefit your reader can’t live without for a call to action.

Finally! Below are 21 Blog and Online Course Titles that will get you maximum engagement.

  1. Why every Lifelong Learner should _________.
  2. 7 Proven Steps to _________.
  3. 10 Closely-Guarded Secrets that will _________.
  4. The Incorrect __________ and all your efforts will be in vain.
  5. ________ Reveals a Shortcut to _________.
  6. A  New-Age Way to conquer _________ Without _________.
  7. All the Tricks to Overcome _________NOW.
  8. How to ________ all the ________ You Ever Wanted
  9. How to ________ your own ________ successfully!
  10. 10 minutes to discover your__________.
  11. If you thought __________ was bad, wait until you see _________.
  12. 5 Totally Surprising Secrets about _________.
  13. 5  Top Reasons Why __________ is more Trusted than _________.
  14. 10 Common _________ Mistakes – and How to Avoid them!
  15. Achieve ________ in 3 Easy Steps.
  16. How to Quit _________ and Start _________.
  17. The Biggest Error you Can Make _________.
  18. The Desperate _________ Strategy.
  19. A Powerful Undisclosed Secret That Will Help You ________.
  20. Cutting-Edge Ways to _________  Instantly!
  21. 10 Most Effective tactics to ___________!

Important factor:  Your keywords (descriptive words about your post content) should be inserted into the titles above wherever appropriate.

If you’re a blogger, content marketer or online teacher and have a few suggestions yourself, I’d love to hear from you and please do share this post with your friends. 

Wishing you success.

Youshaa