An optimized profile is always your foundation to your success on that specific social platform.
Let’s dive right in and quickly cover 4 Simple Steps to Optimize your Google+ Profile:
1. Write your summary using information about you and your business that will connect with those looking for your product or service. Make sure this includes your passion and hobbies that fall outside of your “job.” Conversations happen when you share interesting facts about yourself.
2. A professional profile image – Your profile image should be considered a key element to your personal brand. For this reason, it is extremely important that you create consistency from one network to the next by using the same high-quality professional headshot.
3. Use relevant keywords – Do you know what search terms people are using when looking for your business? Google is eager to tell your story, but without your keywords you could create a situation where consumers have to hunt to find you.
4. Get more local – As you craft your summary, remember to add your industry specific keywords as well as your location based keywords including city and country.
Hope you enjoy applying these quick strategies. They may seem simple and generic, yet are powerful when implemented.
What other suggestions do you have? What are you doing differently that we can all benefit from on Google+?
Let’s hear your thoughts…

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April 10, 2017

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